Whether its mobile first, or voice first, the shape of the digital world is changing. With consumers preferring to watch video over text, and spending an ever increasing amount of time using their mobile devices to search, its no wonder the playing field is changing. Companies that stay on top of these developments, are more likely to come out on top. Here at Pumpkin Web Design, we pride ourselves on staying on top of the latest tech and web developments, to keep our clients at the top of their game. As a result, we have produced this guide to voice search optimisation tips.
Dont underestimate mobile search
The first of our voice search optimisation tips is to make sure your website is fully optimised for mobile devices. Mobile search and voice search are both connected and heavily influenced by one another. In fact, most voice searches come from a mobile device. As a result, the first step to voice search success is to check that your website passes Google’s mobile friendly test. Any website that doesn’t, will not appear on the mobile search results page.
Choose your keywords wisely
Voice search keywords are not the same as the usual search query language we have come to use when typing. For example, if someone wanted to search for information about the Google Home device and Amazon’s Alexa, they might type in “voice based personal assistants” to bring up a range of articles to read. However, when it come to voice search, they are more likely to ask “How does Google Home compare to Amazon Alexa?” or “What are the differences between Google home and Amazon Alexa?”
As you can see, voice search is a lot more conversational and natural, when compared to the language we use for search queries. This means your content needs to be more conversational and natural, to match the tone of the searchers.
In addition, voice search queries tend to be questions. As a result, your content needs to be focused on directly answering these questions, getting to the point quickly and without hassle.
Set up your location properly
The final step on our guide to voice search optimisation tips is to set up your location properly. While location plays an important role in 80% of all search queries, it is even more important for voice searches. This means you need to take a look at every piece of content you produce and make sure it is linked to your business location.
In addition, it also means your company website needs to stay on top of your Google My Business Page, as well as your business reviews.