Guide to the advantages of web marketing

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Web marketing and SEO are an essential part of enabling your company to succeed online. No matter your company size, industry, or budget, anything you spend on your web marketing is guaranteed to have some kind of positive influence. Especially in the ever changing digital landscape, where mobile and voice are becoming more important. Here at Pumpkin Web Design in Preston, we have produced this guide to the advantages of web marketing.

guide to the advantages of web marketing


While around 84 percent of mobile advertisers think they have provided a positive experience, only half of consumers report their experience as positive. By working with a professional web marketing team, consumer satisfaction will be improved dramatically.

More than a third of people read their emails via a mobile device. One of the big advantages of web marketing is that you can make sure that your emails are formatted directly for mobile.

More than 60% of users will not return to a mobile site after a negative experience and 40% will instead choose a competitor’s site. Professional web design and web marketing can prevent these negative experiences from occurring at all.

Social Media

67% of shoppers behavior will be influenced by positive social media reviews and interactions. One of the key advantages of web marketing is that a web marketing team can help you manage your social media effectively.

On average, companies only answer one eighth of their social media messages in 72 hours. This can give a negative impression of your company and have a negative influence on consumer decisions. However, allowing your social media to be maintained and managed by a professional team can help you keep up with demand and retain your positive reputation.

Content Marketing

More than 70% of consumers enjoy content with a strong personality and this is part of building a loyal relationship. As a result, you should consider working with a web marketing company to provide fresh, original content than can really allow your company to grow.

85% of the most successful companies deliver content consistently. We realise this is a big ask for busy companies, so why not use a web marketing team to take the stress out of the situation?

If you need more persuading, check out our statistics source. Or, if are looking for a professional web marketing company, look no further. Get in touch with us at Pumpkin Web Design today, or pop in and see us at our office in Preston, just behind the Harris Museum.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Chorley, Southport, Blackburn, Burnley, Morecambe,Wigan, Manchester, London, Warrington, Blackpool, Lancaster, Leyland, Lytham St Annes, Bolton, Chester and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.