Content and SEO go hand in hand. While adding content to your site increases your chance of landing those organic search results, you cant write content without understanding your SEO aims. As a result, there is no doubt that some content topics will lead to more SEO success for your company, based on the relevance and information provided. But what about the type of content you produce? Well, here at Pumpkin Web Design, we are web design, web marketing, content, and SEO experts. Consequently, we have produced this guide to content types for SEO success.
What are the content types for SEO success?
The content types for SEO success tend to be visual. The most effective types of content will stand out from the crowd, while also being informative. The most successful content types for SEO include:
- Video content
The number one content type you should be aiming for is video. Easier to digest, visually appealing and fairly common-place, video is the single most important content type for any website. In fact, a video that is properly optimised with title, alternative text, and captions can even rank in a search engine video search, doubling your websites chances of success, and increasing its visibility.
Video can cover any topic that you have in mind, from product demonstrations or reviews, to explaining some of the technical aspects of your company. Essentially, whatever you want to share through a blog post or an article will always be better in video format.
Second to video is the need to include infographics. Again these present information in a visually appealing way, with statistics and figures that are easy to take in. Infographics can really help a standard article or blog page stand out. This will improve the user experience, and bring something new to your website.
In addition, you can always add a downloadable pdf of your infographic, which can be really handy for readers to print out and use in their offices, either for motivation or encouragement.
Finally, for text based articles and content, interviews are a great option. You can interview your CEO, your legal team, your receptionist, or a satisfied customer and provide a detailed look at your company, services, or products from a different point of view. Readers love to feel like they are behind the scenes, and interviews are a great way to keep them reading.