The evolution of web design since the 1990’s has been huge. One key area of this evolution, along with more complex web functionality and better graphic design, has been the use of colour styles. Here are some key tips for positive colour uses in web design.
Complementary colours are opposite one another on the colour wheel and are particularly effective at drawing the users eye towards key pieces of information, links, buttons etc. However, complementary colours should not be the main choice for the background colours selected.
Unlike Complementary colours, analogous colours are situated next to one another on the colour wheel and this means that they are perfect for background colour schemes. However, the effect is increased with the use of pale, soothing analogous colours rather than bright colours which may be too distracting for the user.
Plain and Simple
For a professional and clean theme, black and white themselves are effective at providing an appropriate colour scheme. In web design, do not be afraid to keep the colours plain and simple.
Context and Symbolism
All colours are related to symbolism and each colour has particular meaning. Using a colour in the wrong context can make you appear insensitive or give a bad impression of your company.
How will you use colour in your web design?