What can businesses learn from Instagram Insights?

Social media is currently a big marketing tool for any business. Or at least it should be. Your social media presence should be cohesive and strategic across each platform you target, to really get the best possible results. If you simply post randomly, without a regular structure or message, you could be missing out. And if you do have a social media marketing strategy, you will know how important it is to set targets, and monitor your achievements towards reaching these goals. Instagram has a handy business tool that can help you do just that, called Instagram Insights. But, what can businesses learn from Instagram Insights? And how can this help? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything businesses should know about Instagram Insights.

What is Instagram Insights?

So, first of all, what is Instagram Insights? Well, this is Instagram’s very own native analytics. Every post you create is analysed by this program, and the data is then collected into four different categories, including:

• locations
• age
• gender
• time

This can provide a valuable insight into not only the performance of your existing posts, but also how to steer and direct your future posts.

What can businesses learn from Instagram Insights?

So, how does this help businesses? And what can businesses learn from this analytics program? Well, there are a number of different insights, including:

• Your audience- by understanding who your posts are reaching, you can ensure that every piece of content you put out is reaching the right target audience. And if you’re missing your mark, you can begin to understand why your click through rate isn’t as high as you had hoped, or why your posts are not generating enough interest. Insights like this can help to ensure that you get the best possible results in the future.
• The performance of your content- if you have set targets for each piece of your content to meet, then the Instagram Insights tool can be the perfect tool for measuring your performance against these goals. If you don’t succeed in hitting all of your targets, this analytics tool can help you establish where you missed out, and what you could improve on next time.
• Effective timings- the time you post can have an effect on how many people your posts reach, and how much engagement you generate. Timing your posts to be released at the busiest times, could make sure your content is seen by the most people, but this isn’t always guaranteed, due to the way the Instagram feed algorithm works. As a result, you will need to experiment to find the right fit for your company.

For more information or advice, or for professional web marketing and social media marketing, get in touch with the team today, here at Pumpkin Web Design.