Which search engines should you focus your SEO attention on?

When you are thinking about optimising your website for improved search engine performance, most of the tips and tricks you read will help you to achieve more ranking success on Google. And that is understandable, when you consider that Google seriously dominates the search market. In fact, Google search alone secures around 70% of the entire market share. And when you also include other Google-owned properties, including YouTube, Google Images, and Google Maps, this market share jumps to over 90%! But Google isn’t the only search engine out there. And for any SMBs a small amount of traffic referred from a different search engine, can make a significant impact on the bottom line and profit margins. So, which search engines should you focus your SEO attention on? And will it really make a difference? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and content marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. So we have produced this guide to the different search engine options available.

Which search engines should you focus your SEO attention on?

Here at the top search engines you should focus your attention on:

  • Google
  • Bing
  • Amazon
  • DuckDuckGo


There are no two ways about it, Google is King of the search engines. This means that if you only have a small SEO budget, you could put all your eggs in one basket (so to speak) and still get a great deal out of just the one search engine. But you should also make sure you can rank well with all of Google’s subsidiaries, including:

  • Google images- this means optimising all of the images on your website, so that when someone is looking for an image relevant to your industry, it is your company images that appear, and not those from your competitor. And Google recently implemented changes to the way that Google images works, so it is now easier than ever for users to click through to your website from the image results page.
  • YouTube- if your company has video content, it’s worth also uploading this to YouTube (owned by Google) so that your video content can also appear as a result to a search on YouTube itself (the biggest video search engine in the world) as well as the normal Google results, and the Google videos results.


Although Bing has a dramatically smaller share of the market, this could include some of your potential customers. In fact, if you look at a breakdown of your organic traffic referrals, you might be shocked to see just how much traffic is directed to your website from Bing. And it helps that this is the default browser for Windows 10 machines, including some tablets like the Amazon Fire. Making some small changes to your SEO strategy, could be enough to ensure your company success on Bing, as well as Google.

Bing also powers Yahoo, so the two search engines are often factored together.


You might not think of Amazon as a search engine, but Amazon surpassed Google this year in the number of product searches conducted on its own search engine. In fact, for products, more than half of the users head to Amazon first, before checking out results from a Google search. So if you have products that are linked to your online shop on Amazon, you should be looking at ways to promote these products on Amazons own platform.


DuckDuckGo might see like an unusual choice, as this has only a tiny fraction of the searchers that Google has, yet it is growing. Especially as privacy concerns about major tech companies, like Google, emerge. DuckDuckGo is a platform that offers users total anonymity, without tracking their searches and recording their habits. And this is something that is likely to become even more desirable over time. So learning how to rank well with this search engine now, could be a good move for the future.

For more information or advice, or for professional web marketing and social media marketing, get in touch with the team today, here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Chorley, Southport, Blackburn, Burnley, Morecambe,Wigan, Manchester, London, Warrington, Blackpool, Lancaster, Leyland, Lytham St Annes, Bolton, Chester and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.