When it comes to creating great content, it’s easy to become burnt out and exhausted after a while. Particularly if you don’t have a clear content marketing timeline or target. From the ideation, to the actual content creation, your company could be spending hours generating great quality content, that may or may not pull in the amount of traffic you had hoped for. So, what are the major issues for companies trying to create regular content? And how can these issues be overcome? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and content marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to the biggest problems for commercial content creation, and how to resolve them.
The biggest problems for commercial content creation
So, what are the biggest challenges companies face when creating new content? Well, there are several, including:
- Creating new content ideas
- Writing regular content
Creating new content ideas
One of the hardest things for companies to do is generate new and refreshing content ideas on a regular basis. Especially as this content needs to:
- Use the right keyword- content that is built on a keyword or phrase that is too popular, is not likely to rank highly on the search engine results page. And if it does, the chances are that the user will select the option from a more well known brand name, instead of yours. That’s why you need to target keywords that are relevant to your industry, but not those that are overly competitive, so that your content will have more chance of being successful.
- Be original and insightful- it might feel like you have exhausted all of the relevant topics that could possibly be discussed about your business area or industry. And creating new and original content can become a real struggle. In this case, why not take an old idea and look at it from a new angle? You might have something interesting, new or unique to say about this topic, as soon as you see it from a different perspective.
Writing regular content
For your content marketing to make much difference to your brand authority, and your company’s overall position in the search engine results page, content will need to be produced fairly regularly. In fact, generally, the more frequently that new written content is produced, the better the results for your company. If you are struggling to produce written content and blogs though, as they are time consuming, why not put together some social media content that ties in to your content marketing strategy instead? From video content to a podcast, there are other ways of delivering high quality content, and they might not quite as labour intensive either. That way you can produce better quality written content, less frequently.
For more information or advice, or for professional web marketing and social media marketing, get in touch with the team today, here at Pumpkin Web Design.
Why not join us on instagram to see what we really get up to...