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The most common data driven content marketing mistakes

what is the purpose of content marketing

Data driven content marketing is all about using data and stats to help determine the best type of content you should produce, the content format, and the distribution process, so that you can get the most value from every single piece of content you produce. This can really help make sure your content, and your […]

The biggest problems for commercial content creation

When it comes to creating great content, it’s easy to become burnt out and exhausted after a while. Particularly if you don’t have a clear content marketing timeline or target. From the ideation, to the actual content creation, your company could be spending hours generating great quality content, that may or may not pull in […]

Setting targets for content marketing

social media preston

Designing a website and setting up a Facebook account for your company or business, is not the be all and end all of your digital presence. Well, at least it shouldn’t be. Your website is something that should be updated and redesigned regularly, to grow alongside your business, and reflect changing and developing trends. And […]

How can content marketing increase conversions?

adding value with social media

Content marketing is a great option for any company, large or small, local or international. In fact, content marketing can dramatically influence your efforts online, bringing a range of benefits to your website and your social media presence. But the biggest advantage of content marketing is the effect this can have on your conversion ratio. […]

Why does your business need a content marketing strategy?

social media preston

Planning and implementing a content marketing strategy is a great way to help your company grow online. Content is one of the key forces that will drive traffic to your website, as well as inform and persuade your potential customers. And this means that it should be an important part of any marketing strategy your […]

Advantages of removing or updating old content on your website

adding value with social media

When it comes to your website, it can be easy to presume that the more content that your website is associated with, will result in better results. Both in terms of User Experience (UX) and Search Engine Optimisation (SEO). But this is not the case. In fact, old content could be significantly harming your chances […]

How can poor UX design affect your web content?

Any website needs to blend the design elements, like colour schemes, typography and images, with usability. And designing for the user in mind, is often called the UX. This stands for User Experience, and making sure your website provides a high quality, positive user experience, will have a knock on effect on your sales and […]

How can imagery support your content?

Does social media influence SEO?

Creating high quality pieces of content is a great way to reach out to your audience, and your potential customers. Content marketing will broaden your reach, by enabling your website to rank on search engines for a wider range of keywords, all relevant to your company or industry. As a result, your web-page will be […]