For many companies and businesses, the business website and Facebook page are simply static. By that, we mean that they rarely change. And if your website provides all the relevant and useful information that your customers need to know, is there any point in continuing to work on it? Well, the simple answer is yes! […]

When it comes to your company website, and online presence, you need to make sure you are providing the best possible user experience. From website design, to links, navigation and subtle guidance, there are many ways to create a website that is tailored to the needs of your target audience, or consumer persona. But one […]

Voice search is a fascinating development for content marketers, web designers, and web marketers alike. And it should be something that your company is at least considering, when it comes to producing quality content. In fact, thanks to voice search, the way that websites are ranked on Google, and the criteria for hitting a position […]

Earlier this week, Google released information about their latest algorithm changes. And this involves neural matching. But what exactly is neural matching? And what does it mean for companies and businesses, producing content to get picked up by the search engine giant? Well, here at Pumpkin Web Design, we are Preston’s leading web design and […]

Here at Pumpkin Web Design, we design stunning websites for a range of companies and clients across Preston and the surrounding area. But that’s only part of what we do. We also offer a high quality web marketing service. And this involves a lot of on-page and off-page work, to help your brand achieve digital […]

Designing and creating a website that stands out from all your competitors, and grabs the attention and interest of potential customers, is a crucial aim for many companies and businesses. From the largest, multi-national company, to the smallest local store, success online is all about the website and online presence. But designing a stunning website […]

Here at Pumpkin Web Design, we are Preston’s leading web marketing and SEO experts. And we work with a range of companies and businesses across the North West to provide top quality web solutions. This includes content marketing. But what is content marketing? And why is it necessary as part of your website SEO? Well, […]

If you want your website to perform well online, you need to understand the value and importance of quality content. Creating new blogs or articles regularly can help to drive sales, increase back-links and educate your audience. While also providing a portfolio of useful and relevant content for your website, so that it can become […]

When it comes to your website content, generating original, high quality articles isn’t the only thing you need to do. If you are serious about content marketing, and want to get to the top spots on the search engine results page (SERP) you need to be readjusting your content. It’s a continuous process that will […]

As a small business, trying to stand out online, attracting traffic and making conversions can be really tough. Especially with all the larger competing companies taking up the digital space. But that doesn’t mean it can’t be done. In fact, your company could muscle in on the online market place, simply by making sure you […]