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Advantages of removing or updating old content on your website

adding value with social media

When it comes to your website, it can be easy to presume that the more content that your website is associated with, will result in better results. Both in terms of User Experience (UX) and Search Engine Optimisation (SEO). But this is not the case. In fact, old content could be significantly harming your chances […]

How can poor UX design affect your web content?

Any website needs to blend the design elements, like colour schemes, typography and images, with usability. And designing for the user in mind, is often called the UX. This stands for User Experience, and making sure your website provides a high quality, positive user experience, will have a knock on effect on your sales and […]

How can imagery support your content?

Does social media influence SEO?

Creating high quality pieces of content is a great way to reach out to your audience, and your potential customers. Content marketing will broaden your reach, by enabling your website to rank on search engines for a wider range of keywords, all relevant to your company or industry. As a result, your web-page will be […]

Using audience personas to improve your content

When creating great content for your website, you have to consider more than just your intended outcome. The needs and requirements of the user should be a top priority. Creating content that your users want to read, to find out answers to questions that really effect them, is a great way to improve the user […]

Producing content for a voice search market

Voice search is a fascinating development for content marketers, web designers, and web marketers alike. And it should be something that your company is at least considering, when it comes to producing quality content. In fact, thanks to voice search, the way that websites are ranked on Google, and the criteria for hitting a position […]

Google’s neural matching algorithm and content marketing

Earlier this week, Google released information about their latest algorithm changes. And this involves neural matching. But what exactly is neural matching? And what does it mean for companies and businesses, producing content to get picked up by the search engine giant? Well, here at Pumpkin Web Design, we are Preston’s leading web design and […]