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The role of artificial intelligence in online marketing

The digital landscape is changing. The boundaries between the digital world and the real world are beginning to become more intermingled, as artificial intelligence and machine learning creep into our daily lives. And it’s not just our routines that are effected by this change, it’s also HOW we do things. From talking to friends, to […]

Advantages of professional imagery for digital marketing

When it comes to creating a stunning website, there is one piece of the puzzle that is essential for success. This is the imagery. Using images on your website, and as part of your digital marketing, can have a huge influence on your success. But does this need to be professional imagery? And does image […]

Increasing organic traffic to your website

For most companies and businesses, the aim of the company website is simple. It’s all about increasing the number of people who use your services, or buy your products. But to do this, your website needs to be in front of the right users. The users that meet your target audience demographic. And the users […]

Advantages of chatbots for small businesses

In the past 18 months, an increasing number of companies have begun using so called “chatbots”. And it’s not just for websites. Facebook messenger even uses a version of this same technology to make it easier for interested customers to ask you questions, and to get instant answers. But what is a chatbot? And can […]

Reduce website bounce rate: tips for local businesses

adding value with social media

Attracting visitors to your company website is only part of your digital marketing considerations. You also need to focus on keeping those visitors on your site, and pushing sales or sign ups. Depending on your company goals, and the aims of your website. People that land on your website and quickly move on again contribute […]

Professional imagery for digital marketing: Does it really make a difference?

web design for oh video ltd

Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing experts. From social media marketing, to company branding and SEO, we are industry leaders. And we can really help to put your company on the map. There are a number of different elements that can boost your company profile, increase your […]

Retargeting practices for small businesses

If you are a small or local business owner, you are probably making good use of local marketing strategies. But are you missing out on retargeting opportunities? If so, you are missing out on a great opportunity to directly advertise to potentially interested customers. Here at Pumpkin Web Design in Preston, we work with businesses […]

Retargeting practices for local businesses

As a local business, advertising and marketing might not be your first thought. But, if you are looking for ways to become more successful, make more money, and broaden your horizons, you may be thinking about putting more money into your online presence. Advertising and marketing can be a big part of this. Retargeting practices […]