When it comes to your search engine optimisation (SEO), there are several issues that can cause real problems. These can prevent your company from getting to the top spot. Duplicate content is one such issue, and it can be a huge problem, even resulting in penalties from search engine giant Google. Here at Pumpkin Web Design in Preston, we are web marketing and SEO experts. As a result, we have produced this guide to duplicate content SEO problems.
First of all, what is duplicate content?
Content that appears on the internet in multiple places, or more than one web address or URL, is known as duplicate content.
This is something that can cause major problems for search engines. Especially when it comes to ranking the content in terms of the most relevant result. This is because the content will be very similar or even an exact match, in different places. As a result, each website would be equally relevant.
Consequently, search engines may not rank sites with duplicate content at all! This is why a professional website or company will employ someone to create totally unique content for their online presence.
Duplicate content SEO problems
If the aim of your search engine optimisation is to get to the top of the search results, then clearly duplicate content can pose a real threat to all your hard work. This is because duplicated content will suffer from website traffic losses, and will lose important spots on the search engine results page. But why does this happen?
- The user experience- the user experience is more important to search engine algorithms than your SEO efforts. As a result, in order to provide the best searching experience, Google rarely shows multiple versions of the same content, and as a consequence, any duplicated content is much less likely to be viewed at all.
- Inbound links- if another company thinks your article is worth it’s salt and wants to link to you, you can receive a huge boost to your search visibility. However, when there are multiple pieces of the same or very similar content, companies will be linking to many different versions of that content. As a result, you will receive less inbound links, and be rewarded with less traffic, and less visibility.