Features of positive web content

When it comes to your company website, and online presence, you need to make sure you are providing the best possible user experience. From website design, to links, navigation and subtle guidance, there are many ways to create a website that is tailored to the needs of your target audience, or consumer persona. But one aspect that is often overlooked, is the website content itself. This needs to be informative, engaging, original to add value to your users. So just what are the features of positive web content? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing experts. And we work with companies around the region, from Southport to Manchester, to deliver effective digital solutions. This include quality content. As a result, we have produced this guide to the features of positive web content.

Features of positive web content

Positive web content is content that can encourage users to read it, and then follow up on an action. And the features of content that promote this, include:

• easy navigation
• engaging content
• good links

Easy navigation

People landing on your website might be looking for a specific piece of information. Your navigation bar should help them reach the right page quickly and easily, but the content on the page should then make it easy for users to find exactly what they are looking for. To do this, your content will need to make good use of :

• headings or titles- these should be clear to see, and well defined, so that anyone on your page can skim through the content to the piece they need.
• images- images and visual content can help to break up the text into digestible chunks, so that your page doesn’t look like a plain wall of text. By breaking it up into segments, you can actually encourage more people to read the content. And they also provide a visual reference point for people that are quickly scanning the page, looking for relevant information.

Engaging content

Written content on your website, is probably the least engaging content you have on there. But it is also necessary to inform users about who you are, what you do, and what you can offer. Not to mention why they should choose your company. As a result, your style of writing, as well as the presentation of the text, will be essential.

The style of writing you take on, should relate to your companies personality, or your brands persona. So if your company is a serious company, keep the jokes to a minimum. But if you’re writing content to show off your companies playful and relaxes attitude, jokes and humour can work well.

As well as fitting into your companies persona, your content will also need to appeal to your target audience. So write in a style that will not only appeal to your audience, but will engage them too.

Good links

One of the key features of positive web content is the use of links throughout. While your content needs to be visually appealing, and easy to scan through, as well as well written and engaging, it also needs to use quality links to other areas of the website. Especially if you want users to actually act on your content, and purchase your products or sign up. Links will be essential to take your user from a passive reader, to an active consumer.

For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design.