Guide to professional SEO audits

Here at Pumpkin Web Design, we are Preston’s leading web marketing company. As a result, we spend a lot of our time running SEO audits. But what is an SEO audit? And how can it help your company? With so many buzzwords thrown around in the tech industry, it can be easy to overlook essentials as just another trend. With SEO audits, this is definitely not the case. As a result, we have produced this guide to professional SEO audits.

What is a professional SEO audit?

An SEO audit is essentially an in depth look into the performance of your website, from the point of view of a search engine. This means that it will look into the structure of your website, the speed, the content, and the backlinks. All of these are essential to Google’s most current ranking algorithm. As a result, a professional SEO audit takes all of the important factors into consideration and measures your company or business website against these important factors.

In addition, an SEO audit will not only measure your website, but it will provide a detailed report into the potential solutions to any issues that are identified.

Technical SEO

This is an audit into the behind the scenes functioning of your website. From the sitemap to the URL’s and coding. All of this needs to be running correctly, making it easier for Google to crawl your page and index the results. The more effectively Google can do this, the higher your page will rank.

Content SEO

An SEO audit will also review your content. This includes searching for duplicate copy, good quality content, and suitable content structure and html tags. Again, these are all aspects that Google will be judging your page on.

Backlinks

The SEO audit will measure the relevance, placement, and quality of your backlinks. Your company can incur a penalty from Google, if your backlinks are dubious and look suspicious. This is because many black hat SEO companies will simply buy cheap backlinks to try and boost pages. Fortunately, Google has got wise to this.

In summary

An SEO audit provides an in-depth review of your website and looks at the technical, content, and backlink SEO to determine the success of your website. We hope our guide to professional SEO audits has been helpful. If you are in need of professional support with your web-marketing or SEO, look no further. Contact the experts at Pumpkin Web Design today, or pop in and see us in our Preston city centre office.