SEO tips to improve search rankings: the white hat methods

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Creating amazing websites is not our only role here at Pumpkin Web Design. We are also Preston’s favourite web marketing company. This means that we know how important it is to get traffic to your website. After all, there isn’t much point in a website that ranks so low it is never seen by the intended audience. Some companies even opt for sly and underhand, black hat tactics that run great risks of being penalized by Google. Here at Pumpkin Web Design, we can assure you that our SEO tactics are fully above board, white hat and legitimate. As a result, we have produced this guide to SEO tips to improve search rankings: the white hat methods.

URL address

While your website is still in the planning stages, it is important to decide on a URL or a domain name. The right URL is essential to the success of your business, and needs to be unique. After all, you don’t want to be directing traffic to a different website because of the similarities in the website address. A good method of determining a domain name is by searching your own company name in Google. This will help you establish whether your company name is unique. If so, you can use this as your web address. If not, use your company name along with a keyword, preferably your location. As a result, your webpage will be more likely to appear top of the search engine results page.

Be original

Your content, articles, images and titles for each page must be original and not duplicated from any other source. Not only is this essential for a trustworthy website, but Google hates duplicated content, as well as bad quality content. As a result, good and original content will help boost your search rankings.

Internal linking and anchor text

Adding links within your content to take viewers to different parts of your website is a great way to improve the user expereince. It also has the added bonus of helping google to index your new web pages, by linking them to existing ones. As a result, any content added to your website will help to improve your search engine rankings.

In summary

Some of the top white hat methods for improving your website performance include choosing the right URL, using original content as well as good internal linking. Here at Pumpkin Web Design, we are Preston’s SEO experts, and we hope these SEO tips to improve search rankings help you to succeed. If you need professional web marketing advice or support, why not contact us today?

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Burnley, Morecambe, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.