If you are a local business advertising services or selling products on your website, it can be hard to stand out. Especially among all the big names and brands out there. However, Google does try to help out local businesses by filtering its results based on the location of the searcher, providing the location is turned on. You can capitalise on this support by optimising your website and content for search engines, to make sure you appear top of the list. Here at Pumpkin Web Design, we are web marketing and SEO experts. As a result, we have produced this guide to local SEO and competing online.
One of the key advantages for shoppers for using local services is the convenience. If a product is faulty or damaged it can be taken back and replaced the same day, without having to rely on couriers. If a plumbing or building service is required, meeting face to face to discuss planning is much easier than using a service that is further away. These are just two examples of how convenience can be an advantage for your company.
As a result, a convenient service is something that you should push with your content marketing and your approach to online interactions. Make sure your opening hours are clear and easy to find for potential customers, even using tools such as Google Business listing to make sure your company pops up on the map.
Big businesses often overlook the personal touch. Sure, they may personalise their emails using a specially designed template to insert the right name, or maybe they leave a little note on your coffee, but it couldnt be further from the personal touch you get from local shops. Talking to people face to face, getting to know families and preferences is all part and parcel of shopping local. Your website, and everything you do online needs to sell this as a key part of your company or business. Remind people why shopping local is a better option than the faceless corporate giants.