Since the introduction of the Mobile First Update by search engine giant Google, mobile web design, and mobile SEO has become increasingly important for online success. But what does this mean for SMBs? And how can you ensure that you avoid the most common mobile SEO mistakes? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to the most common mobile SEO mistakes SMBs should avoid.
What are the most common mobile SEO mistakes SMBs should avoid?
There are a number of mobile SEO mistakes that are made by a number of large and small companies alike. These need to be avoided if your company is to succeed online. The most common mobile SEO mistakes include:
- Banners and popups
- Missing content
- Loading speed
Banner and popup mistakes for mobile SEO
While you might have designed the most well thought out, well branded banner ads or pop-ups, it is absolutely crucial to consider how these perform on the mobile version of your website, and to understand what kind of impact these website additions have on the user experience. Popups and banner ads that are not designed to be responsive, or that take up a lot of the screen, can present a real barrier to user engagement, and even prevent potential customers and clients from continuing to use your website. This means missing out on conversions and an increase in bounce rate, which will knock your mobile website down the Search Engine Results Page (SERP).
To avoid this, you should remove any banner ads or popups that are not absolutely necessary, for both your mobile and standard website. This is because constantly closing popup boxes is becoming exhausting for people, and should not be something you use for no reason. For any that remain, you should be sure to resize these and even redesigning them for the mobile website experience where possible.
Missing content mistakes for mobile SEO
One of the things that the Google Mobile First Algorithm is needing to see from your mobile website is that the content is the same. While it may be necessary to redesign some of your content, missing pages, broken links and a lack of quality content can all have a negative impact on the SEO of your mobile website.
To avoid this mistake you should consider carefully redesigning and checking over content to ensure there are no issues with missing content.
Loading speed mistakes for mobile SEO
The loading speed of a website is one of the important ranking factors that Google will use to determine where to position your mobile website in the SERP. For mobile websites, this is often something that is overlooked.
To avoid this mistake you should consider resizing and optimizing images for mobile devices, as well as looking at technical aspects.
For more information or advice about mobile devices and responsive web design, get in touch with the experts today, here at Pumpkin Web Design.