Social media is an important part of the online portfolio for any company or business. But social media isn’t just a platform to share content too, it is also a place to build community and start conversations. In addition to this, you can also use social media to help generate content ideas that can help build your brand. Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you should know about social media and content marketing.
What are the effective options for using social media for content marketing ideas?
There are a number of different ways that social media can help you with your content marketing ideation, especially in relation to your direct or potential consumers and their interests. These options include:
- Trending topics
- Competitor content
- Audience engagement
Trending topics for content marketing ideas
Staying on top of recent trends and developments can help ensure that your website, and your company, stay relevant and interesting to your potential customers and clients. Creating content around trending topics can be a great way to drive traffic to your website and increase your audience reach. However, trending topics only tend to stay relevant and interesting for a short period of time, and that’s why this type of content should always be balanced with evergreen, or permanently relevant content. In addition, not all trending topics will be remotely relevant to your products, services or industry in general. As a result you should be careful when considering using this type of topic to generate ideas, as it is essential that all of your website content is completely relevant to your website.
Competitor content for content marketing ideas
Keeping an eye on the content that your competitors produce, and the reaction or response this content gets from your shared target audience, can be a good place to start your content ideation. This can help to show which types of content may be more effective than others, and can help you to shape your ideas regarding the type of content to create. With this type of investigation you should be sure to create your own relevant and and original content, and you shouldn’t simply copy the content, or try to spin it. Instead you should be sure to create something that is appropriate for your brand, company voice and something that is completely unique.
Audience engagement for content marketing ideas
Finally, social media can be a very effective platform to monitor how your target audience will respond to different content types, and information, and to check out the rate of engagement and activity. This can help shape the type of content you create as well as the topic or area of the content to cover for great results on social media.
For more information or advice, or for professional web marketing and social media marketing, get in touch with the team today, here at Pumpkin Web Design.