Video backgrounds in web design

Video in web design is an ever adapting and changing feature that many viewers have come to expect and enjoy.

Video as a background, banner or poster area is a common feature of effective web design and tends to have a positive impact in terms of viewer opinion and interactivity. Here at Pumpkin Web Design, we are experts in all aspects of digital marketing, and this is our guide to video backgrounds.

Branding

Any video content you upload to your website or social media needs to be instantly recognisable as part of the company brand, but this is especially true in the case of background videos. Video as a background or banner needs to present the same tone, message, and approach as the rest of your company as this is the first thing that your viewers will see and form an impression of your company from.

Quality

Not only does the quality have to be super high because of the sheer size of the video as a background or banner, but also you are advertising the video as a large part of your company and if the quality is poor, this will reflect negatively on your business. In addition, if you are using video content as a banner or background, people will have to watch it, without being given a choice, so as a digital marketer, you need to ensure that it is good quality.

Autoplay

Deciding whether your video background or banner should autoplay when loading is an important decision that can affect your web design. If not opting for autoplay, you would need to make it clickable for people to interact with and opt to play the video, so in many cases autoplay is the more appropriate option.

Performance

Your page load time could be dramatically increased by the addition of a background video which is a huge drag on resources, not only because of the size but also because of the quality. You will be aware that the performance of your website is critically important to retain consumers and attract viewers, so a page that has poor performance will negatively affect your business and sales. One solution is to use the video as a poster image until the rest of the page has loaded, then the video aspect can be loaded. This won’t affect load time and will ensure the usability of your site.

In summary

There are many things to consider in relation to video on webpages. For all your digital marketing needs contact us at Pumpkin Web Design today.