When it comes to content on the internet, there can be no doubt visual content is King. In fact, material containing images and visuals is published more than 90% of the time! As a result, visual content is something that your viewers are expecting to see. But how can you make sure your visual content will really stand out? Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing experts. Consequently, we have produced this guide to visual content marketing advice.
Stock photos are hugely popular, and are used in more than a 1/3 of visual content. These photos are great for any industry, as long as you choose relevant images that aren’t too cheesy!
However, one thing to bear in mind is the popular usage of these stock images. This means that your images may have been seen by viewers on many occasions before, and if this is the case, your content will not stand out from the crowd.
Infographics and other original graphics generate a lot of engagement. As a result, we recommend that you use original graphics, charts and data representations to accompany any textual content. This will make the information easier to digest, more visually appealing, and more interesting for the reader or viewer.
One of the best pieces of visual content marketing advice is to produce visual content consistently, and for your visual content to be consistent with your company branding. This means that all of your written content should be accompanied by visual content. In addition, all of your visual content should use company colours and contain the company logo. As a result, the consistency of your visual content can actually help to promote your company branding.
Stock images, original graphics, and consistency are key pieces of visual content marketing advice. If you need professional support, why ot contact the experts at Pumpkin Web Design today?