When it comes to creating amazing websites and web content, one of the central concerns should always be the user experience. This is because websites that have user experience in mind will flow more effectively and generally be more suitable to guiding users through the conversion process. Here at Pumpkin Web Design we are Preston based web design, SEO, and web marketing experts, working with companies and businesses across the UK. As a result, we have produced this guide to user experience and effective web design.
User Experience and Imagery
When it comes to creating effective web design, the psychology of marketing cannot be overlooked.
To improve and support the user experience of your website, you need to pay attention to the imagery used. This is because, according to marketing psychology, imagery can have an impact on the users emotional responses to your web content, potentially improving their experience.
Imagery of a positive outcome to whichever service the website is offering, is more beneficial than imagery of the problem itself. For example, a plumbing website would be better served with positive imagery of a serviced, repaired, or new boiler, than an image of a broken boiler. This is because people are more likely to feel positively about a positive image, and as a result, be more likely to shop with your company or use your services.
User Experience and Layout and colour
Web design involves a range of critical choices. Some of these relate specifically to the layout and colour choices of your website. This can have a direct influence on the user experience.
A website with a clear and well thought out navigation layout can allow users to easily navigate through your content to get to what they are looking for. This can be greatly improved with the appropriate use of colour. Websites that allow users this ease, will often have a lower bounce rate and a higher conversion ratio.
In addition, a website with well built internal linking through images or floating page bars, or colour changes, will also help the user find what they are looking for, and improve user experience.
User Experience and the Call to Action
Furthermore, the positioning of the call to action is also essential to user experience and effective web design.
A call to action button needs to be strategically placed to gently navigate the user through the conversion process. Too subtle and it will be easily overlooked or ignored completely. Too obvious and it makes the website look less professional and a little desperate.
When it comes to user experience and effective web design, there are many things to consider. These include the layout and colour scheme, the imagery, and the call to action button. For professional web design and web marketing advice or support, contact us at Pumpkin Web Design today.