Attracting potential customers and clients through raising your search engine profile, as well as contributing to your social media marketing strategy, adding a blog to your company or small business website is a must. Here at Pumpkin Web Design we know the importance of great content and here are some reasons why we love blogging.
Quality content is the future of Search Engine Optimisation (SEO), especially since Google’s algorithms have been updated. Of course, your content still needs appropriate tags and clear titles to help Google search through the quality content, but the emphasis is now placed on rich content that is unique and reliable. Blogging provides you with an opportunity to provide in depth content regarding a range of relevant topics, instead of restricting this to simply the pages of your website.
Blogging about relevant topics, products and services cements your company as a reliable and trustworthy source of expertise. A regularly updated website with a range of good quality content pieces will show your potential consumers that your company is one to be relied upon for up to date and relevant information.
A regularly updated blog piece provides your company with something to tweet or post. Basically, good quality content should be shared with your followers across the social media platforms that your company uses. This will provide some free viewers to your latest content, and perhaps secure some sales or sign ups.
Giving your company a human voice through a regularly updated blog allows the viewers and reader to feel connected to your company, builds trust and raises the likability of your business. Essentially, in a society where consumer choice is exponential, securing sales is almost solely based on the company that the potential client prefers.
A blog on your company website improves your search engine optimisation, encourages you to share with potential consumers on social media, increases the reliability and credibility of your organisation and allows viewers to connect with your brand. At Pumpkin Web Design, we have a vast range of experience with providing top quality content. If your business could use a professional touch to get your company out there, get in touch today.