If you are a small local business, you might already know how hard it is to stand out online. From social media to your website, its is most likely that your online presence is under-performing. This means that your website wont be drawing in the traffic that it deserves. Focusing on your local SEO can help to rectify this. Here at Pumpkin Web Design in Preston, we are web marketing and SEO experts. But what are the advantages of local SEO for small businesses?
What is local SEO for small businesses?
Search engine optimization that is focused on location is a great way for small businesses to be found by potential customers. It involves:
- producing targeted and unique content for local directory listings
- making full use of the “Google My Business” feature
- producing content that includes the location keyword
- keeping social media up to date
What are the advantages of local SEO for small businesses?
As a small local business, focusing on the “local” can be a great way to draw in traffic and boost your online presence. There are a range of advantages of local SEO for small businesses, and these include:
- cutting to the top of the search engine results page for searches based in your local area
- outperforming other local businesses that may not be putting in the optimisation effort
- easier for the customer to find you and find out about you
Search Engine Results Page
Optimising your website for local searches can help you hit the top of the search engine results page. This is because not only will your website rank, but also your business listing (which will also show up on Google maps), as well as, in some cases, your social media. This means that whenever customers enter a search relevant to your business, say mechanics in Preston, it is your information they will come across first. As a result, this can boost the traffic to your website and more traffic leads to more potential customers.
Outperforming other local businesses
If you are commanding local attention on social media channels, and the search engine results page, your local competitors will soon find that you are the business to be watching. Whoever dominates in these channels is more likely to attract more attention and as a result, be more successful. Not just online either, this success will also play out in the physical world with more customers and more footfall.
Easier for customers
Appearing in directories and putting out your opening information and contact detail can help customers find what they are looking for quickly and easily. Making it easy for potential customers is a good way to make sure they choose your local business over any other.
For dedicated support for your web marketing and local SEO, get in touch with the professionals today at Pumpkin Web Design.