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Developed late in 2015 these guidelines aim to help Google’s site evaluators when using the ranking system, but they can also help web developers and web marketers get the most out of what they are offering. One of the key things to be brought out of the 160 page document was the need for good […]
Every time somebody decides to do a search using a search engine on line, the only objective that search engine has, is to deliver high quality and relevant results. One factor that is taken into account when using Google is PageRank. But What is Google PageRank? Put simply PageRank is an algorithm which Google uses […]
As you may know by now, we’ve been working on a huge project recently. It is the website for an online fashion shop called Missy Empire, and so far, the results have been staggering. With over 40% of the traffic on the website being organically generated via Google, we thought we’d write a quick blog […]
Ever been surfing the internet only to see Google ads which coincidently match companies who’s websites you recently visited? Well it’s not a new thing but we’ve never written about it before – it’s called remarketing, and it’s something that you can set up too! Remarketing with Google is particularly cool if you need to […]
We thought we’d give you a few Google Adwords Tips. This is particularly good information with pay per click e-commerce websites. We’ve written this as if the website in question is fashion related for the purposes of the example. Setup conversion tracking and goals This will allow you to see which keywords generate the highest […]
Getting yourself and your business on-line is absolutely essential. We really cant stress it enough. It’s no longer a case of simply owning a website. The on-line environment is more like a digital representation of our world, country, town and village – an electronic mirror image of the real world in which we operate our […]
Some say that there’s no such thing as a free lunch, particularly when it comes to effective advertising. This is not true however in the case of Google Maps. You can set up a Google Places account in no time at all and place your company on the Map! You might not get placed right […]
If you’re the proud owner of a great new website you’ll possibly be wondering how it is being received by your website visitors. Who’s visiting? Where are they from? Are they enjoying your web content? What are they doing whilst on your website? Fortunately, these are all questions which can be answered by setting up […]
Great design and cool graphics are important and we know this. A well designed website gives your visitors faith in your company and helps to convert visits or hits into real tangible business. There are very few elements in terms of graphics that have a great deal of impact on search engine results though…this you […]
If you are the proud owner of a website or weblog (blog) you have most likely wondered “how to embed a YouTube video“. Embedding a YouTube video on your website or blog is really quick and easy to do and requires nothing more than copying and pasting a snippet of html code in the form […]
