Here at Pumpkin Web Design, we are Preston’s leading digital marketing, SEO and web design company. We work with clients and customers across the North West region, from Blackburn to Southport, and everywhere in between. As a result, we know how important it is to get your company branding right. And a surprisingly large part of this success is colour. But how does colour influence online success? Well, this is our guide to colour and branding strategies for small businesses.
Colur and branding
So maybe you’re a new company, or maybe you’re just new to the web. Either way, you’ll soon realise that selling on the web is a lot different to face to face interaction. One of the first things you need to do online is establish a brand. This brand will be related to your personality as a company, and will eventually become recognisable.
Colour is an important part of branding, as different colours can communicate different messages to the customers. For example, the red of Coca-Cola indicates a company that is passionate, powerful, strong and full of energy.
Do some research into colours and their meaning, and choose a colour that represents what your brand is all about.
Using your branding colours online
Once you have chosen a suitable colour to be the backbone of your branding, you can start to use this colour in other areas. These include:
- Website navigation-
- use your colour scheme to help users navigate your website, with key colours for buttons, links and menus. Not only will this cement your company colours, it will also help improve your website usability. So, it’s a win-win.
- use your colour scheme to determine the colour of your content boxes. Make sure you use the correct contrasting colours, so that the text is easy to read, but also attractive to the website visitor. People will make a 90 second (or less) judgement about your content, so make sure your colours make them want to stay.
For more information or for professional advice, get in touch with the experts today, here at Pumpkin Web Design.