Instagram for small business success

adding value with social media

Here at Pumpkin Web Design in Preston, we are web marketing and SEO experts. From building your site and company branding, to managing your social media, we have you covered. We work with a range of clients and companies across the north west region, from Wigan to Southport and everywhere in between, to make sure their social media is spot on. This includes Instagram. As a result, we have produced this guide to Instagram for small business success.

Why should small businesses use Instagram?

With over 500 million active users, Instagram is gaining social media power. And it has become one the best platforms for brand engagement. In fact, nearly every user follows at least one company on Instagram, and businesses both large and small, are finding that Instagram is the place to be to connect with customers.

However, Instagram business profiles are not an overnight success. They take work and creative flair to make them successful. So how can you use Instagram for small business success?

Set up a business profile

An Instagram business profile is easy to set up, and it links directly from your Facebook business profile. The advantages of setting up as a business are that you can see stats and insights into how well your posts are performing, your engagement rate, and the demographic of your audience. All of this is key information that you can tailor to ensure your success on Instagram.

Focus on engagement

On Instagram, it’s not the latest posts that appear on a users home page, its the posts with the most engagement. This means likes and comments. As a result, you need to create visual posts that encourage your followers to respond to your post in the form of a like or a comment. In fact, comments are usually seen as a larger form of engagement, because of the extra effort it takes to actually type a message. That’s why posts like “tag a friend who…” are so successful on Instagram. And you can make this work for your brand too.

Be bold and visual

Instagram is a platform for sharing images and video. Images perform extremely well on Instagram, so choose your images carefully and think about your branding. After all, Instagram is an extension of your company, so it all needs to tie together.

For professional social media support, why not get in touch with the experts today here at Pumpkin Web Design?

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Burnley, Morecambe, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.