Guide to on page SEO: What the professionals do

Here at Pumpkin Web Design in Preston, we are web design, web marketing and SEO experts. As a result, we receive many questions from clients all about our SEO work, and how on page optimisation can boost page rankings and website success. Consequently, we have created this guide to on page SEO.

What is On Page SEO?

On page SEO literally means what it says. There’s no tech based fluff in there. Basically, whenever you add a page to a website, you need to make sure it is fully optimised. This means that the page will be easier for Google to crawl, and will meet all of Google’s expectations for top content. As a result, a fully optimised page will rank much higher than a page that is not optimised at all.

How to optimise your website or web pages

There are a range of steps you can take to optimise your website or latest web page. These are all things you can edit and change on your page, hence the name “on page SEO”. These steps include:

  • Using the correct meta tags including the title tag and the meta description. These will be used by the search engine to understand what your page is about, and display the information on the appropriate search engine results page.
  • Correctly structuring your web page. The header tags are incredibly important to Google when it comes to understanding your website and the content. Use your header tags in the right order of importance.

guide to on page SEO

  • Length of the content. The optimal length of content for a web page is between 300 and 500 words. This is long enough to explain all of the relevant information, but also short enough to be read quickly and easily. Having said that, recently, many articles more than 1000 words in length, that include original imagery, graphics and video clips, are ranking in the top spots. This is because they are providing real value to the reader, something that Google rewards.
  • Density of the Keywords. Gone are the days when SEO experts would simply stuff content full of keywords, to the detriment of the quality. Google now lowers the rank of articles and websites that do this. Instead, make sure your content is meaningful, original, and good quality, with the keyword density at less than 5%.
  • Responsive design. Making sure you optimise your website and web pages for responsive design is essential. More and more people are only using mobile devices to access the internet. As a result, it is critical that your pages look good on a range of devices.

In summary

We hope this guide to on page SEO has been helpful. If you are looking for professional support with web design, web marketing or SEO, contact the experts at Pumpkin Web Design today.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Burnley, Morecambe, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.