Local SEO is something we excel at here at Pumpkin Web Design in Preston. We provide excellent SEO across a range of locations, from Southport to Blackburn and everywhere in between. We effectively combine SEO and content marketing with localised optimisation to give our clients the best possible results. As a result, we have produced this guide to local SEO and content marketing strategies for success.
How does local SEO relate to content marketing?
Content marketing involves targeting your readers with information relevant to their needs. Local SEO simply involves optimising this content with a local twist, using location to influence your content marketing decisions.
Local SEO and content marketing strategies for success
So, how can you make full use of local SEO and content marketing strategies for success? Well, here are some tried and tested top tips:
- give your blog a local twist by including listsicles and guides targeted at the local area. Just make sure they are loosely connected to your field or industry. For example, if you are a local plumber, a humorous guide to the best toilets in the area, would probably suit your website better than a list of restaurants.
- if a whole article is a bit too much to devote to location, simply blend it into your usual blog writing. Include your town or city in the first paragraph, and provide directions based on well known local landmarks.
- throughout your blogs, dont be afraid to make use of local colloquialisms.
- shoot some video footage as part of your content marketing, but film it in the local community. Everyone likes their community to painted in a positive light, so put some thought into the areas you choose to film, as well as the lighting.
Advantages of blending local SEO and content marketing strategies for success
Some advantages of local SEO and content marketing strategies for success include:
- Better rankings on Google for local searches
- Better brand presence in your local area so people will be more aware of your company
- Written content will be more shareable
For more help and support relating to local SEO and content marketing strategies for success, or for professional content marketing and SEO, contact us today.